Archive
Bringing Your Retail Vision to the Web
For retail people, for many small business owners, they have a vision of the web site that they really hope to see,…
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Sponsored Campaign: The Real Cost
Rick Tobin, a Senior Sponsored Search Analyst at Enquiro Search Solutions recently wrote an insightful post on his blog: Sponsored B2B regarding how to find the Real Cost of a sponsored campaign.
Social Web SEO
American sculptor Horatio Greenough coined the phrase "Form follows function," which was later popularized by architects Louis Sullivan and Frank Lloyd Wright.
eCommerce: I Second That Emotional Connection
"We are much more emotionally attached to products for which we feel some involvement. So true personalization and customization makes a real difference." - Donald Norman (author)
Challenge of ERP Implementation Q & A
Question: ERPs seem like a good idea, so why is return on investment so low?
Banner Ad Success and Contextual Improvement
Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.
