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Today marks the launch of another unique personal media campaign with Intel - this time a collaboration between six rising stars of…
Reports this week of a deal between Apple Computer and Cingular, coupled with Apple's new speech-recognition patent, have rekindled rumors of the company developing the much talked about iPhone. Would the advent of such a device herald a subsequent launch of wireless podcasting?
Yahoo has partnered with Beliefnet, a "leading spirituality media company" (oxymoron, anyone?), to enhance an online community for spiritual daters. Dubbed Soulmatch, the site is already up and running; this new arrangement will supposedly make Soulmatch "the largest and most active" site of its kind.
When capitalizing on the social networking explosion, it's best to not be too obvious that you're ripping off somebody else - especially when everybody knows that somebody else and the high-priced lawyers that come with. For example, a site called "MySpace for Midgets" is wrong for two reasons, but we'll just focus on one.
What a spectacular day it was yesterday in Boston. I did the trolley ride around town for two and a half hours and had a quick whistle stop tour of all the historic sites.
Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.
