Facebook Is Still In The Thoughts of Marketers

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

Google Splits Up Google Base

Google has split Google Base into two separate entities - Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.

Email Marketing Driving Offline Purchases

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon. The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool. As the primary channel for communication,…

Google Hot Trends Come to Results Pages

Google has released an extension of its Hot Trends feature, which brings some of its components to the results page when a user searches for one of the "hot trends." Now when a user's query matches one of the top 100 trends (or fastest-rising search terms), Google will show them a graph and further information about how popular the query is.

Pizza Hut Aims to Feed Hungry Through Twitter

Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.