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It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal…
What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them.
In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.
YouTube's done a decent job of winning over content creators and rights holders, and its Content ID system, which lets them identify and profit from user-uploaded clips, has been a big part of that. Content ID may become an even more popular feature, too, now that a quirk has been ironed out.
Social media is causing organizations to rethink and evolve their marketing strategies, according to a new study by Alterian. The research indicated that 60 percent of organizations think that personal one-to-one engagement with consumers requires a new way of creating content and on-demand services, while 60 percent also feel the existing strategies for understanding consumers needs can be improved significantly.
Yahoo's first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).
