Archive
Tim OReilly’s Web 2.0 Report
Tim O'Reilly, the tech media titan who gave Web 2.0 its name and defined many of its characteristics in a seminal paper…
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Google And Print Advertising?
In newspaper boardrooms across the United States, the news that Google wants to get into the print advertising business is probably causing a mix of emotions - a combination of those old favourites, fear and greed.
Email Marketing: Make It Personal!
Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.
Microsoft Should Invest in Marketing
Microsoft's annual Employee Giving Campaign raises $63 million for various chartiable organizations, and receives almost no media coverage. Meanwhile search engine giant Google donates $30 thousand to Creative Commons, generating 2100 times the media coverage of Microsoft.
Turn.com Challenging Googles AdSense
A new ad network called Turn has launched, and it's hoping to bring some sophisticated technology to the contextual advertising space.
A Task for Any Social Media Business Initiative
I hope this post doesn't come across as too snarky, but I couldn't resist.
