Email Marketing: Make It Personal!

Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.

Microsoft Should Invest in Marketing

Microsoft's annual Employee Giving Campaign raises $63 million for various chartiable organizations, and receives almost no media coverage. Meanwhile search engine giant Google donates $30 thousand to Creative Commons, generating 2100 times the media coverage of Microsoft.

Intel Pulls SimpleFeed, More Into SuiteTwo

Intel Capital, the investment arm of the global semiconductor leader, brought together a number of companies into SuiteTwo, a hardware appliance containing several collaborative software applications.