Measure Influence With BuzzLogic

Brand, Influence and Reach are all very difficult to measure and for many companies they are crucial in understanding the success of their marketing and advertising efforts over the Internet. Through its unique algorithms BuzzLogic is able to provide the ability to measure these items across various segments such as: Public Relations, Corporate Communications, Blogging, Brand/Product Marketing...

Malik Decries Web 2.0 Fatigue, Pixie Dust

As the big Web 2.0 event changes from "Conference" to "Summit," the whole Web 2.0 meme may be approaching "old and busted" status; so far the "new hotness" to replace it has yet to emerge.

Conversation With Google CEO Eric Schmidt

4:20: The grand ballroom for the welcome message and a talk by Google CEO Eric Schmidt was packed; I skipped upstairs to a swank overflow room catered by Google. Remember those Google snack rooms? They turned this room into one of them.

Reputation Defender

Here at IT Toolbox we have written a lot about the impacts of social networks, and the risks to privacy and later on employability. Previous articles are Myspace and Privacy, the good part is that now comes along one of the smartest startup idea's that I have seen, reputation defender. They are being featured in wired magazine today here.

Balancing Your Link Profile Links

It's a common misconception that the entire goal of link building is to get more links. You look at the top pages ranking for your keyphrases and see they have a lot of sites linking to them and assume you need to get a similar amount of links if you want to compete.