Bing Ads Warn Consumers Of Online Scams

Microsoft has partnered with the Federal Trade Commission (FTC), the U.S. Postal Inspection Service (USPIS) and Western Union on a series of online public service announcements (PSAs) aimed at protecting consumers from a number of scams.

Online Advertising is Having a Big Year

Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole. eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in…

Will E-books As Text Books Ever Work?

As students begin to reject the Amazon Kindle ebook reader, the idea of ebooks as text books for colleges should start taking center stage. What device or system is going to truly work for busy students who want to use ebooks, but are finding it hard to use them at all on any device?

How Much Data Do Content Owners Need?

Mm, I love the smell of data in the work day. Introduced in March 2008, YouTube Insight data and stats on video usage. In May of that year, they added demographic data.

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos…