Coke And Free Advertising

After the amazing Diet Coke-Mentos video from the guys at Eepybird.com exploded onto the scene thanks to YouTube (and later Revver), there was a sharp divide between the reaction from Mentos and Coca-Cola.

Adobe Opens ActionScript Code to Mozilla

Adobe announced this week that it has contributed source code for the ActionScript Virtual Machine to the Mozilla Foundation as part of a new open source project entitled Tamarin.

Write a Social Media Press Release

As a function of the Social Media Club, Chris Heuer and I were recently discussing Social Media Press Releases with a reporter at a PR trade magazine when we realized just how many people have yet to even learn about the fundamentals of social media.

Vista Vouchers to Entice Holiday PC Buyers

Microsoft recently announced an Express Upgrade Voucher that will allow consumers who buy Windows XP PCs a less costly upgrade to Windows Vista when it's released at the end of January.

On Net Neutrality

Jeffrey Hermes, a litigation partner at Boston law firm Brown Rudnick, whom I’ve sourced for a previous article on libel as it applies to podcasting, was a little late responding for an article on how the midterm elections would affect the Network Neutrality debate. Jeff sent a brief essay on the issue as a whole, […]