MySpace Users Can Sync Updates with Twitter

MySpace has announced that it is rolling out a feature that allows users to sync their status updates with their Twitter feed. The feature is available in beta to all US users.

A spokesperson for MySpace tells Murdok that 55% of US Internet users ages 18-24 are on MySpace, compared to just 14% for Twitter (comScore) and that 31% of survey respondents who visit MySpace said they read other people’s updates on Twitter (source: Forrester, 8/09).

Online Video Mocked by Doogie Howser at Emmys

The 61st Primetime Emmy Awards (aka: The Emmys) were on last night on CBS, hosted by Neil Patrick Harris, formerly of Doogie Howser M.D., and currently of How I Met Your Mother. During the show, "NPH" appeared as "Dr. Horrible" (not a reference to Doogie, but to a blogger he portrays on a web show), and made fun of online video and the notion that it could ever replace television.

Doogie takes stabs at common limitations of online video, such as size and buffering. Watch the clip below.

FCC Proposes Net Neutrality Protection Plan

This morning FCC Chairman Julius Genachowski gave a speech, detailing a proposal for keeping the Internet open for access to consumers, and protecting net neutrality. The proposal would prevent ISPs from discriminating against certain services, apps, or viewpoints on the web. It would also require those ISPs to be transparent about their network management practices.

Marketing Best Practices for Long Form Video

The Interactive Advertising Bureau (IAB) has released its "Long Form Video Overview." The organization says that long form video is forecasted to be the driving factor in the growth of digital video advertising over the next five years. The overview is designed to provide marketers and agencies with guidelines to better understand and make the most out of their digital video campaigns.

Omniture And comScore Partner On Web Analytics

Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data.
The partnership will combine Omniture’s method of analyzing web traffic by looking at data collected by servers with comScore’s panel based audience measurement.
Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

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