Marketing Borat

The three best paragraphs I've read today, from the Lefsetz Letter, regarding the marketing of the Borat movie:

Aggreg8: A Social Networking Site For IT Pros

Microsoft has launched a new social networking site for IT professionals called Aggreg8. Think of MySpace but only focusing on all things IT related. On their homepage is the mission statement.

IBM Sends UIMA To Apache, OASIS

Two major open source contributions from IBM for its Unstructured Information Management Architecture (UIMA) have placed it with the Apache Software Foundation as an incubator project, and out to the OASIS specification development group to create a true standard around the UIMA framework.

Al Jazeera Launches English Service

Arab TV network Al Jazeera launched an English-language service yesterday that, inevitably, attracted criticisms in the US and elsewhere where some see the station purely as a mouthpiece for Osama Bin Laden.