Will Blogs Replace White Papers?

Blogs are bringing about changes in the way we live, the way we buy, the way we interact; giving a chance to speak and be heard to millions who would not otherwise bother giving their opinion in mainstream media.

Marbles Lost, Blender Co. Mixes Up YouTube

If anyone doubted the wild, wonderful things a marketer can do with a phenomenon like YouTube, they can suspend that disbelief by turning to Blendtec. A $50 demonstration of sheer blending power attracted six million viewers in just five days.