Adversarial Indexing

I told a client today about a phenomenon known as "adversarial indexing." Actually, I said it was "known as adversarial indexing" or that "information retrieval scientists call it adversarial indexing," when I should have said "information retrieval scientists call it something like adversarial indexing."

Should You Go Niche?

Faced with the massive amount of competition among anything even remotely general online, it's no wonder why most SEO consultants (including SEO super stars like Aaron Wall) routinely regurgitate the conventional marketing wisdom of go niche. In fact, lately website owners are taking this to a new level and going extremely niche, creating massive websites to target an extremely narrow subject.

Refactoring Your ASP.NET Project

One day at work i was refactoring my code as I do everyday, when it suddenly hit me that our ASP.NET projects were also refactored in a sense.

Skype Consolidation

Skype went through another "reorganization" this week, and some people are starting to get nervous. The company, which was acquired by eBay in September of 2005, has lost (or gotten rid of) a number of employees recently, and because of this latest restructuring, there are "14 who are leaving or who have yet to find another job at Skype or another eBay company."

A Social News Site You Can Trust?

With all the social news sites out there do we really need another one? Don't answer that question yet. What if there was a site that was different than Digg and Reddit? A site that did not rank stories based on popularity but on journalistic standards.