The Google Slap
In the click arbitrage world, some of the least successful players are complaining about something they call the Google Slap.
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In the click arbitrage world, some of the least successful players are complaining about something they call the Google Slap.
I had a conversation with a client in which he told me about his frustrations trying to get quality web development done overseas.
I told a client today about a phenomenon known as "adversarial indexing." Actually, I said it was "known as adversarial indexing" or that "information retrieval scientists call it adversarial indexing," when I should have said "information retrieval scientists call it something like adversarial indexing."
Faced with the massive amount of competition among anything even remotely general online, it's no wonder why most SEO consultants (including SEO super stars like Aaron Wall) routinely regurgitate the conventional marketing wisdom of go niche. In fact, lately website owners are taking this to a new level and going extremely niche, creating massive websites to target an extremely narrow subject.
One day at work i was refactoring my code as I do everyday, when it suddenly hit me that our ASP.NET projects were also refactored in a sense.
Skype went through another "reorganization" this week, and some people are starting to get nervous. The company, which was acquired by eBay in September of 2005, has lost (or gotten rid of) a number of employees recently, and because of this latest restructuring, there are "14 who are leaving or who have yet to find another job at Skype or another eBay company."