Adversarial Indexing

Schmidt: Internet Will Determine Next Election

The most recent round of elections had a lot of people thinking about the Internet's role in politics. Most onlookers agree that it is becoming increasingly important; Google's CEO, Eric Schmidt, believes that politicians must adapt. "The ones that take advantage of this most effectively will be the ones that will be the winners of the next election," he said.

The Consumer Equalizer: eCommerce Blogging

With blog posts focusing on companies and their quality of service or lack thereof, what can you do to make sure you know how to handle negative posts about your company on blogs? How does this help the consumer, and ultimately, companies? Can companies learn crisis management when situations flare up? Let's begin with the first question.

Yahoo Tells Google To Stuff Its Subpoena

As part of its legal fight against publisher and author groups suing it over its book-scanning practices, Google sent subpoenas to Microsoft, Amazon.com, and Yahoo to gather information about their participation in similar book-archiving operations.

A Plea: Don’t Overthrow King Content

Traditional media powerhouses, who spent the better part of the 20th Century perfecting content production and distribution, will have to change everything or risk being left behind. But there are some old-world moves, according to Bear Sterns, that will keep them afloat in a world to be ruled by Google and Yahoo.