Google’s Secret Network

Darren Rowse points to a post by John Chow that reveals details of an ad network that Google uses for Fortune 1000 companies.

Adversarial Indexing

I told a client today about a phenomenon known as "adversarial indexing." Actually, I said it was "known as adversarial indexing" or that "information retrieval scientists call it adversarial indexing," when I should have said "information retrieval scientists call it something like adversarial indexing."

Should You Go Niche?

Faced with the massive amount of competition among anything even remotely general online, it's no wonder why most SEO consultants (including SEO super stars like Aaron Wall) routinely regurgitate the conventional marketing wisdom of go niche. In fact, lately website owners are taking this to a new level and going extremely niche, creating massive websites to target an extremely narrow subject.

Refactoring Your ASP.NET Project

One day at work i was refactoring my code as I do everyday, when it suddenly hit me that our ASP.NET projects were also refactored in a sense.