Women 2.0

Women 2.0 (a division of Entrepreneur27) and Stanford BASES are hosting their next event focused on individuals who went against tradition and took big risks, resulting in careers that they really enjoy. In many cases, these entrepreneurs actually "created" or joined real business based on their passions, allowing them to earn a living doing something they love.

Tips for Writing a Compelling Resume

Resumes have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of Resumes that still follow "old school".

SEO Agency BigMouthMedia Merges with Global Media

UK SEO agency, Big Mouth Media announced over the weekend that they have merged with Euro online marketing firm Global Media, creating a company which is estimated in value between £100 and £200 million (reports vary depending where you read!).

Measuring Conversion Rate

I recently read Avinash Kaushik's post Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie". I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.