The Integration of Search & Display Marketing
Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at…
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Yahoo! and comScore released the results of a joint research project, entitled "Close the Loop: Understanding Search and Display Synergy," aimed at…
UK SEO agency, Big Mouth Media announced over the weekend that they have merged with Euro online marketing firm Global Media, creating a company which is estimated in value between £100 and £200 million (reports vary depending where you read!).
Researchers at the University of Washington report findings that the Apple Nike+iPod Sports Kit can be used as a tracking device.
I recently read Avinash Kaushik's post Excellent Analytics Tip #8: Measure the Real Conversion Rate & "Opportunity Pie". I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.
Not all Google products are created equal; some, like Google Catalogs and Google Code, were pretty much doomed from the start. Many onlookers believe that the company will soon start concentrating on its central products, instead of spinning off these strange little odds and ends every few weeks. Nicholas Carr picked the five products most likely to receive this special attention.
What's the most popular Web site for today's youth? There certainly is a large variety to consider. Would you be surprised if males and females ages 17 to 25 both shared the same favorite Web site?