Should You Go Niche?

Faced with the massive amount of competition among anything even remotely general online, it’s no wonder why most SEO consultants (including SEO super stars like Aaron Wall) routinely regurgitate the conventional marketing wisdom of go niche.

In fact, lately website owners are taking this to a new level and going extremely niche, creating massive websites to target an extremely narrow subject.

Skype Consolidation

Skype went through another “reorganization” this week, and some people are starting to get nervous. The company, which was acquired by eBay in September of 2005, has lost (or gotten rid of) a number of employees recently, and because of this latest restructuring, there are “14 who are leaving or who have yet to find another job at Skype or another eBay company.”

Schmidt: Internet Will Determine Next Election

The most recent round of elections had a lot of people thinking about the Internet’s role in politics. Most onlookers agree that it is becoming increasingly important; Google’s CEO, Eric Schmidt, believes that politicians must adapt. “The ones that take advantage of this most effectively will be the ones that will be the winners of the next election,” he said.

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