Does Live Book Search Beat Google?

Today marks the launch of MSN's Live Book Search, a beta offering aimed at giving users an initial taste of what Live Search has to offer in the realm of literary works. The service will perform keyword searches for books that have thus far been scanned in by Microsoft as part of the project.

Fiction To Fact: Joke Site Just A Mana-tease?

After Conan O'Brian adlibbed a fictional website just to make a joke, the late night talk show host reported back the next night that NBC's legal department contacted him saying the network was required to own it.

Creating & Managing Viral Campaigns

Link bait and viral marketing took the stage once again at the Search Engine Strategies Conference in Chicago, presented by veterans of a new frontier. Their presentation reiterated a theme of first creating for the audience, holding on for the ride, and making the most of what comes next.

Ask CEO on AskCity

John Battelle has on his blog a post where Ask CEO answers his questions about AskCity.