The Integration of Search & Display Marketing
Yahoo! and comScore released the results of a joint research project, entitled “Close the Loop: Understanding Search and Display Synergy,” aimed at gauging the impact of search and display advertising campaigns when employed both independently and in concert with one another.
The Evil Packet Sniffer
A “Packet Sniffer” is a utility that sniffs without modifying the network’s packets in any way.
PR Spam and the Bad Pitch
It continues to amaze me how many clueless or sloppy PR pitches we get week in and week out.
Women 2.0
Women 2.0 (a division of Entrepreneur27) and Stanford BASES are hosting their next event focused on individuals who went against tradition and took big risks, resulting in careers that they really enjoy. In many cases, these entrepreneurs actually “created” or joined real business based on their passions, allowing them to earn a living doing something they love.
Tips for Writing a Compelling Resume
Resumes have come a long way since they were just typed pages that chronologically listed employment histories, job duties, and educational qualifications. Hiring managers are inundated with hundreds of Resumes that still follow “old school”.
SEO Agency BigMouthMedia Merges with Global Media
UK SEO agency, Big Mouth Media announced over the weekend that they have merged with Euro online marketing firm Global Media, creating a company which is estimated in value between £100 and £200 million (reports vary depending where you read!).
Apple Nike+iPod Sports Kit: A Potential Tracking Tool?
Researchers at the University of Washington report findings that the Apple Nike+iPod Sports Kit can be used as a tracking device.
Measuring Conversion Rate
I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.
The (Focused) Future Of Google?
Not all Google products are created equal; some, like Google Catalogs and Google Code, were pretty much doomed from the start. Many onlookers believe that the company will soon start concentrating on its central products, instead of spinning off these strange little odds and ends every few weeks. Nicholas Carr picked the five products most likely to receive this special attention.
Facebook More Popular Than Google
What’s the most popular Web site for today’s youth? There certainly is a large variety to consider. Would you be surprised if males and females ages 17 to 25 both shared the same favorite Web site?