Redefining Quality Content For The Web

When I first started writing for the web as a freelancer, my conception of content was, naturally, focused on writing. As I was drawn further and further into the online world and my understanding of the web grew, I realized that content applies to a broader spectrum of web-related mediums besides writing. Recently I was browsing online and thinking about some forums I’d visited that were debating the definitions of quality content; needless to say, it got me thinking.

Google’s Incomplete SEO Advice

If you do any research on SEO you’ll find this statement repeated more then any other – “make sites for users not for search engines.” It even appears in the the guidelines of the webmaster help center right on Google.com. It’s one of the core fundamentals in what’s considered “white hat” SEO or SEO that conforms to all of the search engine guidelines in the interests of improving the web.

SEO for Web 2.0

On Wednesday I went to a Silicon Valley WebGuild event at Google on what I thought would be a discussion on SEO for Web 2.0. I thought I would hear discussions on optimizing Flex and AJAX and learning how we could make these Web 2.0 Technologies more search engine friendly. Instead, the discussion was more focused on how Web 2.0 companies were using SEO. Which is completely different, especially when you consider that the two Web 2.0 companies featured -LinkedIn and Engage – acknowledge their success to viral marketing as opposed to SEO.

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