10 Ideas to Save DMOZ

DMOZ, also known as the open directory project, is the largest human edited directory in the world and one of the most 'trusted' link directories on the internet. However, in recent years it's been steadily falling in popularity and the search engines no longer regard it as highly as they once did. More importantly for users, search engines have become progressively smarter and more sophisticated,…

4 min read Archive

Google Ads Appear For Firefox, IE7

Earlier today, an advertisement for Firefox appeared on Google's homepage. While that isn't really too remarkable, the ad featured an "optimized for Google" tagline, which is interesting. To complicate matters, an ad for an "optimized for Google" version of IE7 has appeared among certain Google search results, as well.

2 min read Archive

SEO for Misspelled Words

Optimizing a website for misspelled words is often recommended by many people within the search engine optimization SEO community.

4 min read Archive

Google Click Fraud Rate: Less than 2%

Back in November, Google's business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud at Google was "on average is in the single digits, quarter over quarter."

6 min read Archive