Debunking Matt Cutts

Split Test Your Content as Well!

A lot of webmasters talk about split-testing their ad layouts, trying to determine which layout or block position gives a higher CTR. Well, perhaps you should take it a step further.

10 Ideas to Save DMOZ

DMOZ, also known as the open directory project, is the largest human edited directory in the world and one of the most 'trusted' link directories on the internet. However, in recent years it's been steadily falling in popularity and the search engines no longer regard it as highly as they once did. More importantly for users, search engines have become progressively smarter and more sophisticated,…

Google Ads Appear For Firefox, IE7

Earlier today, an advertisement for Firefox appeared on Google's homepage. While that isn't really too remarkable, the ad featured an "optimized for Google" tagline, which is interesting. To complicate matters, an ad for an "optimized for Google" version of IE7 has appeared among certain Google search results, as well.