Yahoo Valuation Of Facebook Comes To Light

Not too long ago, there was a lot of hubbub about a possible Yahoo-Facebook deal (which never happened). There were also a lot of questions about how Yahoo perceived the social networking site. A leaked "Ad Revenue Assumptions" sheet has given a glimpse into the company's thought process; it also turns out that the buyout plan was named "Project Fraternity" - draw your own conclusions.

Optimizing Pages for Link or Profit Potential

Each web page can be optimized for conversion or linkability, but few pages are well optimized for both. That is part of why search as a business model works so well. The signals of quality that search engines look for are typically associated with information, not pages that convert well, thus those who have overtly conversion oriented sites and pages have to buy advertising.

Click Fraud, Google, Botnets, And More

For any of our blog readers who also listen to our weekly segment on Webmaster Radio to keep informed on the latest goings-on in the search engine world you'll know that Jim Hedger has been promising a big story for the past couple weeks. Well it's finally out there and as promised, he doesn't disappoint.

Click Fraud, Google, Botnets, And More

For any of our blog readers who also listen to our weekly segment on Webmaster Radio to keep informed on the latest goings-on in the search engine world you'll know that Jim Hedger has been promising a big story for the past couple weeks. Well it's finally out there and as promised, he doesn't disappoint.