network
Yahoo has officially opened its new search-marketing platform known as Panama to new US advertisers. The new platform was available to current…
The popularity of Internet video is continuing to grow. During 2006 around one third of the US population will have viewed video on the Internet at least monthly. According to a report from eMarketer 60 percent of Internet users view videos on a regular basis. By 2010 they estimate there will be a 20 percent increase for a total of 80 percent of all Internet…
Site design is a primary determinant in online shopping.
Not too long ago, there was a lot of hubbub about a possible Yahoo-Facebook deal (which never happened). There were also a lot of questions about how Yahoo perceived the social networking site. A leaked "Ad Revenue Assumptions" sheet has given a glimpse into the company's thought process; it also turns out that the buyout plan was named "Project Fraternity" - draw your own conclusions.
Each web page can be optimized for conversion or linkability, but few pages are well optimized for both. That is part of why search as a business model works so well. The signals of quality that search engines look for are typically associated with information, not pages that convert well, thus those who have overtly conversion oriented sites and pages have to buy advertising.
For any of our blog readers who also listen to our weekly segment on Webmaster Radio to keep informed on the latest goings-on in the search engine world you'll know that Jim Hedger has been promising a big story for the past couple weeks. Well it's finally out there and as promised, he doesn't disappoint.
