Social Media And Paid Search Leads To Success

Is there a connection between social media exposure and search behavior? A new study by GroupM Search and comScore titled, “The Influenced: Social Media, Search and the Interplay of Consideration and Consumption,” focuses on answering that question. The study found searchers who engage with social media, especially those exposed to a brand’s influenced social media, […]

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted. "Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient…

Yahoo Adds Paid Search Listings to Filtered Results

Yahoo has given Yahoo Search Marketing advertisers the ability to have their ads shown in filtered searches. When Yahoo launched its new search results pages last month, they added the ability for users to filter results by site. Relevant ads are now appearing with these results.

Android May Power New Barnes & Noble E-Reader

Reports indicate that another new e-reader is on the way, this time from Barnes & Noble.  The interesting thing - or at least the interesting thing that makes this development connect to the search industry - is that Barnes & Noble's e-reader will supposedly use Android as its operating system.