Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Global Broadband Continues Solid Growth

The number of household broadband connections continues to experience solid growth and one in five households globally will have a fixed broadband connection by the end of 2009, according to a new report from Gartner.
A total of 422 million households will have a fixed broadband connection in 2009, up from 382 million households in 2008, and the market will continue to grow with nearly 580 million connections by 2013.

Record Label Launched for YouTube Stars

A couple of guys have gotten together and started a record label for musicians who became popular on YouTube. The label is called DFTBA Records.

The label was started by Alan Lastufka, author of YouTube: An Insider’s Guide to Climbing the Charts and Hank Green of VlogBrothers. Now they have caught the attention of YouTube itself, which is promoting the duo’s endeavor on the company blog.

Anyone Can Develop Apps for the Yahoo! Homepage

Today Yahoo! announced the integration of is Yahoo! Application Platform (YAP) with the new Yahoo! Homepage, which lets advertisers and publishers develop apps for the homepage. "In support of the Yahoo! Open Strategy, this integration offers a more customizable and personally relevant experience for over 118 million monthly homepage users across the U.S.," a Yahoo! spokesperson tells Murdok.

Microsoft Gives Out Free PC Security

Microsoft has launched a new free anti-malware tool called Microsoft Security Essentials. The service is designed to protect consumers from viruses, spyware, and other malicious software.
The service has two very strong elements going for it. For one, it is from Microsoft, which means it comes from a well-known brand that practically all consumers are familiar with. Secondly, it’s free, and that is another word that resonates with consumers.

Email Marketing Driving Offline Purchases

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon.
The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool.
As the primary channel for communication, instant messaging is considerably high in APAC with 28 percent while text/SMS and social networking remain consistently low across all regions.

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