network
I've been suggesting for a while to clients and workshop audiences that page views are increasingly irrelevant.
The investments made by search companies into local search have been rewarded with extremely satisfied visitors, who become customers converting offline.
Being a small business is tough, there is no way around that, long sleepless nights, long sleepless days, clients who act bizarre, clients who do not pay promptly yet you need them anyways.
Matt McGee at Search Engine Guide provides some simple steps to make a page more local. The tips would be useful if you're a small business that relies on local search traffic, as then you must make sure 'search engine crawlers have a good sense of where you're located.'
The concept of linkbait exploded during the Las Vegas PubCon, thanks in large part to the drinkbait game. While it's true there were a number of sessions devoted to concept, seeing it in action in the form of game based on getting your picture taken hammered the whole idea home.
The new Microsoft suggests that entering their content network via AdCenter would be an excellent way to promote one's business, even if it means being a complementary option with other advertising choices.
