Split Test Your Content as Well!
A lot of webmasters talk about split-testing their ad layouts, trying to determine which layout or block position gives a higher CTR. Well, perhaps you should take it a step further.
Using YouTube with Your Blog
I have to admit, I’m anxious to start publishing more video online, nothing personal but in my opinion Video is it!
Of Ants, Dolphins, And Search Technology
Research groups mimic the behavior of animals to make their search technology more efficient.
10 Ideas to Save DMOZ
DMOZ, also known as the open directory project, is the largest human edited directory in the world and one of the most ‘trusted’ link directories on the internet.
However, in recent years it’s been steadily falling in popularity and the search engines no longer regard it as highly as they once did. More importantly for users, search engines have become progressively smarter and more sophisticated, which means that human edited directories like DMOZ aren’t as important.
Google Ads Appear For Firefox, IE7
Earlier today, an advertisement for Firefox appeared on Google’s homepage. While that isn’t really too remarkable, the ad featured an “optimized for Google” tagline, which is interesting. To complicate matters, an ad for an “optimized for Google” version of IE7 has appeared among certain Google search results, as well.
High Quality Editorial Links?
Editorial links are…well, editorial links.
SEO for Misspelled Words
Optimizing a website for misspelled words is often recommended by many people within the search engine optimization SEO community.
Google Click Fraud Rate: Less than 2%
Back in November, Google’s business product manager for trust and safety, Shuman Ghosemajumder, declared that click fraud at Google was “on average is in the single digits, quarter over quarter.”
Google Says Click Fraud Only 2 Percent
Defying the third-party firms that sell themselves to customers amid claims of greater incidents of click fraud, as much as 20 or 30 percent, a Google executive claimed the actual rate is only about 2 percent.
New Trails in Search – Trexy and Turbo 10
I’m often sent media releases about new search engines or software that all claim to be a first in the industry for something.