Expectations Improve for Media Advertising Revenue

MAGNA released its US Media Advertising Revenue Forecast today, and reports that although the economy continues to face challenges, expectations for the future have improved significantly during the past two quarters.

YouTube Nonprofit Partners Get New Features

YouTube has added a couple of new features for its Nonprofit Program. These features include the option for nonprofit partners to choose custom thumbnails for videos and the ability to link to external websites through video annotations. YouTube calls the features "game-changing". They are explained in this step-by-step walk-through:

Airlines Using Social Media To Relay Location In The Sky

No, this is not about God using Twitter so if you have any issues around that please put them aside now. This is actually about a service that some airlines are putting in place that utilizes Twitter and Facebook to update those who care where you actually are while flying from point A to point B. Just another update on every minute of everyone’s life…

Search Engine Marketing Spend Stabilizing

The Search Engine Marketing (SEM) industry continues to stabilize in the third quarter of 2009 and included some positive sings for the fourth quarter, according to a new report from Efficient Frontier. "The third quarter results and a look beyond provide some encouraging signs for the Search Marketing industry as well as the overall economy," said David Karnstedt, President and CEO, Efficient Frontier.

Advertisers Scammed By Invisible Impressions

There are sites out there that may be selling you ads that consumers aren't seeing. We're not talking about just a lack of traffic to the pages they appear on. There is a lack of traffic because the pages are simply invisible to viewers, making them essentially worthless. A report from the Wall Street Journal says that even large corporations like Kraft foods, Greyhound Lines,…