Email Marketing: The Plan or the Trash Can

There's no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

Mobile Marketing A Challenge

Mobile Marketing is not something the majority of Americans are looking forward to. That is according to a new report from Forrester Research titled "Is the U.S. Ready for Mobile Marketing?" 79 percent of online users cannot abide the idea of ads on their mobile phones. Only 3 percent are willing to trust text ads on their mobile phone.

Should Happy New Year Virus Be Forgot ?

Spammers rang in the New Year with a "Happy New Year!" e-mail virus attack. Israeli security company Commtouch reported that there were 3,262 variants in 65 hours. During that period the virus accounted for nearly 12 percent of all e-mail sent worldwide.

Job Application Optimization for Google

The New York Times takes a topic first covered by the Wall Street Journal back in October and asks us to suspend reality and believe it's the first time it's been discussed.