Archive
PR: Is it Really About Driving Sales?
"The best comms programs are those that have nothing to do with customer acquisition."
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Your Site – Listen to it
If you have a site which equally covers 4 parallel areas and you put the same amount of content up for each area odds are that one area will drastically outperform all the others.
Hearst Acquires Social Networking Site
Hoping to capitalize on the online teen market Hearst Magazine's digital unit has acquired eCrush.com a conglomerate of entertainment and social networking sites for teens and young adults. The purchase price has not been disclosed.
Bloggers Received Acer Laptops With Flaw
A public relations effort by Microsoft and Acer to provide a number of bloggers with Acer laptops loaded with Windows Vista became something of a PR nightmare for Microsoft; Acer has its own little issue to handle now too.
FTC Sues Payment Co. For Role In Web Scam
Try to access the website of payment service InterBill and you'll get a white-screen notice that the site is "under construction." We can, for lack other information, assume it has nothing to do with the Federal Trade Commission filing suit over the company's affiliation with a major scam.
Yahoo Buys MyBlogLog (Why?)
Okay, so Yahoo finally fronted the cash (reportedly about $10-million) for MyBlogLog, the viral social network that a couple of guys started awhile back and that has been growing by leaps and bounds according to Alexaholic.
