Marketers Ignoring Customer Feedback from Social Media

A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

Why Your Robots.txt Blocked URLs May Show up in Google

Matt Cutts has appeared in yet another Google Webmaster Video, and this time he has a whiteboard with him so he can illustrate what he’s talking about. What he’s talking about this time are uncrawled URLs in search results.

Cutts says Google gets a lot of complaints from webmasters who say the search engine is violating their robots.txt files, with which they intend to keep Google from crawling certain pages. Sometimes those URLs still end up in search results.

Google Goes Back To Browser Basics

Leave it to Google to (try to) plug an odd little knowledge gap.  Even as people can’t find Iraq on a map and push the limits of irony by misspelling "embarrassed," the search company has, for some reason, created a site to teach what a Web browser is.
WhatBrowser.org is a very simple site that is able to tell visitors what browser they’re using.  A 69-second video also defines the term, while other sections talk about useful tweaks and offer speed tests.

Mobile Subscriptions To Reach 4.6 Billion

Global mobile subscriptions are on track to reach 4.6 billion by the end of the year, and mobile broadband subscriptions are set to surpass 600 million in 2009, according to a new report by the International Telecommunication Union (ITU).
More than a quarter of the world’s population is online and using the Internet, as of 2009. Increasing numbers are opting for high-speed Internet access, with fixed broadband subscriber numbers more than tripling from 150 million in 2004 to a projected 500 million by the end of 2009.

The Most Loyal Traffic Comes from Facebook

There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

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