CBS Playing On The Digital Field

CBS plans to continue its relationship with new types of media. CEO, Leslie Moonves in a keynote address at CES in Las Vegas outlined plans for the media company. He believes CBS can continue to be relevant by changing with the times and further embracing new technology. He dismissed the perception that CBS was old media.

Online Ads: Think Time, Not Eyeballs

Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.