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In conversations, forums and conferences, I continually hear search engine optimization professionals and business executives talking about the so-called "perfect tactics."
Nielsen Media Research is in the early stages of installing Internet tracking software on the home computers of people in its TV ratings households. The goal is to measure traditional TV and online video content. So far they are only measuring a small number of homes.
"We all sell the same thing... there's no difference between what one company offers compared to another." Those are the words a manager of a large, but struggling technology solution provider revealed to me.
CBS plans to continue its relationship with new types of media. CEO, Leslie Moonves in a keynote address at CES in Las Vegas outlined plans for the media company. He believes CBS can continue to be relevant by changing with the times and further embracing new technology. He dismissed the perception that CBS was old media.
Cisco has sued Apple over its use of the term iPhone for its newly announced mobile device, despite reports that they were near an agreement with Apple to share the name.
Business management is a topic that receives entire books and lecture circuits worth of discussion.
