One Alt Attribute at a Time

It's so easy to forget the universe extends past our own elbows. I was trying to recall when I first became interested in website accessibility, and I can't remember.

Big Guys Put Squeeze On Search Ads

The much-heralded level playing field of paid search has begun to experience the unpleasant reality of a monopoly in the marketplace. So much importance is placed on Google that deeper-pocketed businesses may be driving smaller competitors out of AdWords.

Marketers To Focus On Email Marketing

In a new survey by Alterian, a marketing software provider says that marketers will turn their attention online in 2007. Out of 500 direct marketers and service providers surveyed 85 percent said they expect to increase their online marketing budgets. The projected spending increase is the largest since the survey began in 2003.

Kiss Your CSS Goodbye With Outlook 2007

HTML emails and CSS formatting will take a huge hit when Outlook 2007 starts taking up positions on millions of desktops, and email newsletter publishers will have to take some extra steps to ensure their creations render correctly. But even that isn't a guarantee against problems with that new email program.