Marketers To Focus On Email Marketing

In a new survey by Alterian, a marketing software provider says that marketers will turn their attention online in 2007. Out of 500 direct marketers and service providers surveyed 85 percent said they expect to increase their online marketing budgets. The projected spending increase is the largest since the survey began in 2003.

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Kiss Your CSS Goodbye With Outlook 2007

HTML emails and CSS formatting will take a huge hit when Outlook 2007 starts taking up positions on millions of desktops, and email newsletter publishers will have to take some extra steps to ensure their creations render correctly. But even that isn't a guarantee against problems with that new email program.

3 min read Archive

Live Blogging Leads Macworld Keynote Coverage

Coverage of the Steve Jobs keynote at the Macworld conference took on several different forms this year. Some publications took the traditional journalistic approach by writing articles after the fact, while others experimented with the less formal, more reactionary approach of blogging.

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Giving in to Temptation

This analysis was conceived when the coauthors discovered we'd each been independently seriously tempted to buy a Mac Mini, and realized what that temptation implied.

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