network
The majority (78%) of new media users interact with brands via new media sites, an increase of 32 percent from 2008 (59%),…
Google has launched a new tool in the US and the UK to measure the impact of display ad campaigns across the Google Content Network. It's called Campaign Insights. Google says the tool can give reliable data about how a campaign has raised brand awareness or active user interest, in a particular product or service. It calculates the incremental lift in both online search activity…
eBay and PayPal announced today that they are now offering Bill Me Later as a payment option during checkout. This means that "qualified" customers in the U.S. can now buy items and pay for them over time without using a credit card. The option will be available for Buy It Now and approved auction purchases on eBay. It is also available at "tens of thousands"…
The closing keynote of the BlogWorld Expo this past weekend was set up like The Late Show. Guy Kawasaki came out and told some jokes in David Letterman fashion (complete with Late Show-like desk and chairs), then he introduced the audience to actor/comedian Kevin Pollak.
Jeremiah Owyang worked as a senior analyst over social computing for Forrester Research for almost two years. Now, he's a partner at the Altimeter Group, which focuses on emerging technologies and has a large "Twitter Updates" section above the fold on its homepage. So Owyang was a good choice to speak about social media and business at BlogWorld.
The Open Internet Coalition , which is a group of consumers, grassroots organizations, and businesses "promoting consumer choice and economic growth through an open Internet," has sent an open letter to FCC chairman Julius Genachowski, supporting open Internet rules. The coalition itself includes a large list of well-known web companies and sites. Companies with founders and CEOs signing the letter include:
