Write for them, personally

When you write for your customers, you'd rather address them directly in your site copy, instead of speaking about the product, vague benefits or even your company.

Strategy for Managing News

What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.

Taking Back MLK – From The Search Perspective

I’m sure most of you understand the concept of a Google bomb (it should be called a search bomb because these “campaigns” effect more than Google’s index) and how they can cause humorous search results. Sometimes however, these little contextual backlink pushes associate concepts with sites you and I may find disagreeable or downright pathetic. […]