Where Blogs Go When You Go

Web Site Competes For Textbook Market

Buying and selling college textbooks was probably my least favorite part of my collegiate experience. I always had the feeling that I was being royally ripped off on both ends of the deal. Both the purchase and the buy back of textbooks seemed shady. Knowing that you were probably paying too much and that when you went to sell the book back you would be…

Microsoft & Nortel Unveil BizCom Roadmap

Last July, Microsoft and Nortel announced a strategic partnership in order to develop innovative methods of business communication by focusing on integrating voice, e-mail, instant messaging, multimedia conferencing and other forms of communication.

Write for them, personally

When you write for your customers, you'd rather address them directly in your site copy, instead of speaking about the product, vague benefits or even your company.

Strategy for Managing News

What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.