Social Media: PR’s Infectious Friend

The idea that social media can be indoctrinated into a greater marketing and PR campaign is beginning to sink in. When statistics and pinpoint targeting become a greater part of it, rather than the lack-of-control jitters undermining social marketing, expect to see Digg.com and other social networks added to campaigns as standard fare.

Getting Started in Business Podcasting

Podcasting is quickly becoming one of the preferred platforms in which to distribute content to large numbers of individuals in short order. With the ability to reach such a massive audience, podcasting presents a unique and potentially explosive opportunity for businesses to market their products and services to an already plugged-in audience.