Is Twitter Smart to Ditch the Suggested User List?

Twitter CEO Evan Willams made some comments at the Web 2.0 Summit in San Francisco that have some Twitter enthusiasts in debate. He reportedly said that he wants to retire the Suggested User List (SUL) as the company prepares to launch its highly anticipated "Lists" feature.

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Yahoo Partners With GroupM On Branded Content Deal

Yahoo has partnered with WPP's GroupM Entertainment to help marketers incorporate their brands into original online programming. The programs will appear across Yahoo's network of media properties, including news, sports, finance and entertainment. "Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who…

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Google Website Optimizer Gets an API

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn't. Webproworld discussed the tool at length earlier this year. Here is a webinar video that will…

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Ning Launches Virtual Gift Feature

Ning, the social platform that allows users to create their own social networks introduced a virtual gifts feature today for its 1.6 million networks and 36 million registered users. Ning Virtual Gifts offers a built-in revenue-generating feature for network creators, allowing them to create custom gifts and stores related to the topic of their network.

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