Yahoo Partners With GroupM On Branded Content Deal
Yahoo has partnered with WPP's GroupM Entertainment to help marketers incorporate their brands into original online programming. The programs will appear across…
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Yahoo has partnered with WPP's GroupM Entertainment to help marketers incorporate their brands into original online programming. The programs will appear across…
Update: Peter Kafka at All Things Digital says Google is partnering with iLike and Lala on the music service, which is being called "OneBox." He writes:
Google announced a number of new and upcoming features for Google Analytics today. The features, Google says, focus on three things: power, flexibility, and intelligence.
TurnHere has shared the results of an interesting survey on current and future trends in online video among brands and marketing agencies. The survey found that online video has and will continue to have a prominent place in the arsenal of marketers. It should be noted that TurnHere is an online video company.
Cybercriminals are increasingly using online scare tactics to persuade users to buy rogue security software, according to a new report from Symantec. To convince users to install rogue software, cybercriminals place ads on websites that prey on users' fears of security threats. The ads generally include false claims such as "If this ad is flashing, your computer may be at risk or infected," instructing the…
Google has introduced some new features for the Google Search Appliance (GSA). There are about ten of them, but the one the company is really touting is one that allows the GSA to learn the habits of searchers and use that information to fine-tune its information retrieval process to increase relevancy.