Betas and LEGOs

Senate Rejects Blogging Bill

The U.S. Senate has shot down a proposal that would have required some political bloggers to register as lobbyists or face prison time for up to 10 years. The Senate approved an amendment that removed the section that would have required some bloggers to be regulated.

Kellogg, Yahoo, And The Glass Teat

When Kellogg pulled a Pontiac and told TV viewers to search for its Special K brand cereal on Yahoo!, Hitwise wondered if people really were the sheep Kellogg hoped they'd be. A line graph later, sure enough, people generally do what they're told, as long as it's on TV.

Perspectives on Google Reader

Hitwise is reporting that Google Reader is still lagging pretty far behind both Bloglines and Rojo in terms of market share, despite much love from tech writers throughout the blogosphere.

adCenter Unveils Video Ad Technology

In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.