Kellogg, Yahoo, And The Glass Teat

When Kellogg pulled a Pontiac and told TV viewers to search for its Special K brand cereal on Yahoo!, Hitwise wondered if people really were the sheep Kellogg hoped they'd be. A line graph later, sure enough, people generally do what they're told, as long as it's on TV.

Perspectives on Google Reader

Hitwise is reporting that Google Reader is still lagging pretty far behind both Bloglines and Rojo in terms of market share, despite much love from tech writers throughout the blogosphere.

adCenter Unveils Video Ad Technology

In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.

USA.gov Flags Down FirstGov.gov

The former name of the US Government's information portal has been mercifully replaced with the domain name USA.gov and a Spanish-language counterpart, GobiernoUSA.gov.