The Link Baiting Playbook

Linkbaiting is all about the bait. In the same way that you can't catch a giant tuna with a bag of doritos - you're not going to get the attention of important bloggers, journalists, or other folks with some garbage content or news.

Betas and LEGOs

When O'Reilly talked about Web 2.0 and perpetual beta he was tryng to say (I think) that the classic software release cycle is becoming too slow and self-focused for modern companies and that companies should never stop to enhance their applications and services with help from the community.