Thin-Slicing, Me, You, & Your Customers

You can thin-slice your way, and I'll probably keep on thin-slicing in my way. What's not in dispute is that I, you, and your customers will all continue to do so. (So will your friends, relatives, investors, and the police.)

Getting the Social Media Release All Wrong

After spending a week writing "Social Media Killed the Press Release Star," which painstakingly explains in great detail the need to improve the content and overall relevance of PR and press releases as well as putting a microscope on why the hell a social media (or let's just call it "an overhauled") release WILL exist, people still don't get it.

Overcoming Blog Writer’s Block

Quality, compelling content that your target audience will read, digg and otherwise link to is the goal of most blog articles. This in turn brings visitors to your blog, and might even attract a new subscriber or a lead or two. But what happens when you sit down with your Red Bull, Coffee or other favorite writing beverage, ready to crank out some quality content,…

Sydney Prepares For Its Google Close-Up

In their existence, Google Maps and Google Earth have displayed quite a few odd images. Prepare to see a lot more, courtesy of the citizens of Sydney, Australia. Google is going to take some new pictures of the area, and the search engine company has not only given the public a heads up - it's encouraged them to put on a show for the cameras.