Google Website Optimizer Gets an API

Google has released a new Website Optimizer Experiment Management API. This means developers can utilize Website Optimizer for their own applications and experiments. Website Optimizer is a tool from Google that allows users to perform simple A/B and multivariate testing on websites to see what works and what doesn't. Webproworld discussed the tool at length earlier this year. Here is a webinar video that will…

Ning Launches Virtual Gift Feature

Ning, the social platform that allows users to create their own social networks introduced a virtual gifts feature today for its 1.6 million networks and 36 million registered users. Ning Virtual Gifts offers a built-in revenue-generating feature for network creators, allowing them to create custom gifts and stores related to the topic of their network.