Archive
Brands and Community
Brands love community. But do they know what it is? The growth of social networks has forced marketeers to view their consumers…
Part of the
network
network
The Dark Side of Interactive Marketing Isn’t So Dark
Privacy advocates are busy stirring the pot over the allegedly illicit invasiveness of behaviorally targeted ads, but a close examination of available data reveals that their hand-wringing is little more than hot air.
Google Sprinkles Seedfund With Cash
Google's made one more step into India, but it's done so in an uncharacteristically quiet manner. Rather than buy out another company, or at least throw up a new research center, the search engine giant merely contributed an "undisclosed amount" to a seed investment firm known as Seedfund.
Amazon’s aStores
I've been an Amazon affiliate for awhile but hadn't actually been using it.
Building Somebody Else’s Vision
I had an interesting issue come up with a client recently.
Searchers Say: ‘The iPod Is So 2006’
Remember all that caterwauling outside of MacWorld a couple of weeks ago? The ecstatic throngs seizing up and falling to the floor upon sight of the iPhone, bringing back memories of Michael Jackson tours in the Eighties where girls would cry themselves into comas? Yeah, well, if searches for the term "iPhone" are any indication, expect that mass market hysteria to continue.
